--- title: ATA Action Briefs - Health Care Consumerization --- [![American Telemedicine Association](https://info.americantelemed.org/hubfs/AtaDevbucket_February2019/Images/logo-ata.svg "American Telemedicine Association")](https://www.americantelemed.org/) - [Join](https://info.americantelemed.org/membership-landing-page-1?hsLang=en) - [About Us](https://www.americantelemed.org/about-us/) - [Contact Us](https://www.americantelemed.org/contact-us/) - [Login](https://www.americantelemed.org/login?redirect-after-login=https://www.americantelemed.org/) - [Membership](https://www.americantelemed.org/membership/) - [News](https://www.americantelemed.org/news/) - [Policy](https://www.americantelemed.org/policy/) - [Events](https://americantelemed.connectedcommunity.org/events/calendar) - [Member Connection](https://americantelemed.connectedcommunity.org/home) - [Resources](https://www.americantelemed.org/resource/) - [Join](https://info.americantelemed.org/membership-landing-page-1?hsLang=en) - [About Us](https://www.americantelemed.org/about-us/) - [Contact Us](https://www.americantelemed.org/contact-us/) - [Login](https://www.americantelemed.org/login?redirect-after-login=https://www.americantelemed.org/) - [About Us](https://www.americantelemed.org/about-us/) - [Board of Directors](https://www.americantelemed.org/about-us/board-of-directors/) - [Staff](https://www.americantelemed.org/about-us/staff/) - [Past Presidents](https://www.americantelemed.org/about-us/past-presidents/) - [Contact Us](https://www.americantelemed.org/contact-us/) - [News](https://www.americantelemed.org/news/) - [ATA News](https://www.americantelemed.org/category/ata-news/) - [Press Releases](https://www.americantelemed.org/category/press-releases/) - [In the News](https://www.americantelemed.org/category/in-the-news/) - [Events](https://americantelemed.connectedcommunity.org/events/calendar) - [Policy](https://www.americantelemed.org/policy/) - [Federal Activity](https://www.americantelemed.org/policy/federal-activity/) - [State Activity](https://www.americantelemed.org/policy/state-activity/) - [Communities](https://www.americantelemed.org/communities/) - [Resources](https://www.americantelemed.org/resource/) - [Telehealth Basics](https://www.americantelemed.org/resource/why-telemedicine/) - [Research](https://www.americantelemed.org/resource/research/) - [Practice Guidelines](https://www.americantelemed.org/resource/learning-development/) - [Recorded Content](https://www.americantelemed.org/resource/recorded-content/) - [Reference](https://www.americantelemed.org/resource/reference/) - [Membership](https://www.americantelemed.org/membership/) [703-373-9600](tel:+17033739600) # ATA Action Briefs **Actionable Insights on Key Industry Topics** Insightful reports, case studies and resources to help explain to legislators and government agencies, regulators, purchasers and other stakeholders that telehealth is safe, effective and necessary to increase access to quality care, and create value for payers consumers and providers. ## ATA Action Briefs [Return to Action Briefs home](https://info.americantelemed.org/ata-action-briefs?hsLang=en) # Health care Consumerization ### More than 50% of Health Care Services Will Be Consumed Virtually by 2030 The history of telemedicine, telehealth, or virtual health started as an answer to solving problems for people with no access to care. Today, virtual health also serves people who already have care, but prefer care through different mechanisms. Understanding the level of virtual health adoption leads to multiple questions. When asking citizens about their expectations of how health care should be available, research shows that half to three quarters say that they are willing to have digital/virtual health interactions with health care. And while nearly 25% of non-Medicare beneficiaries say they have had at least one exposure, less than 1% of Medicare beneficiaries have had a virtual health encounter. Among providers, less than 15% use or are aware of their practice having a virtual offering. Closing the gap between citizen expectations and adoption of telehealth is a challenge that must be addressed. **Access the brief** To access the report submit the form below. 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